04: Failures, the Future, and Approaching Employers with Michael Tetreault and Catherine Sykes

In today’s episode, Taylor talks with Michael Tetreault and Catherine Sykes of Concierge Medicine Today and the Direct Primary Care Journal.

Michael and Catherine have been covering Concierge and Direct Pay Medicine for the last 7 years and share their best stuff including the effects of the ACA on Concierge Medicine and Direct Primary Care, what a failed transition looks like (and how to avoid it) and the most successful marketing tactics and strategies for launching and growing a direct pay practice.

Listen to This Show and Learn:

  • The 4 key differences between Direct Primary Care and Concierge Medicine.
  • The first and most essential step before transitioning (that has nothing to do with business or medicine).
  • The impact of the ACA on Concierge Medicine and Direct Primary Care.
  • What percent of consumers say they are interested in direct pay physicians over traditional, fee-for-service providers.
  • The future of specialists in a concierge world and what the easiest specialties are to transition.
  • An example of how NOT to transition your practice and the result of a failed transition.
  • Some of the most common examples of failure in moving to direct pay and what you can learn from them.
  • What happens to physicians who attempt to transition into a direct pay model and fail?
  • Why you should (and how you can) define success for your practice.
  • The most successful marketing tactics Michael and Catherine have seen for building DPC and Concierge practices and how to tailor them to your geographic area and your strengths
  • Strategies and tactics for approaching self-insured employers
  • The biggest opportunity for direct pay physicians to rapidly fill up their practice

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