17: How to Use Storytelling to Educate Patients with Dr. Jon Izbicki

In today’s episode, Taylor talks with Dr. Jon Izbicki of Izbicki Family Medicine in Erie Pennsylvania. Dr. Izbicki transitioned his traditional primary care practice into a DPC model just over a year ago and has been growing at a rate of 25 patients per month since.

Strung out as a physician and feeling unsatisfied, Dr. Izbicki’s transition to a direct pay model has re-invigorated him and his practice. In today’s show he discusses the emotional details of his transition, how he uses Facebook to bring in new patients, and the exact analogies he used to explain direct primary care to his patients.

Listen to This Show and Learn:

  • Why going to a direct pay model saved Dr. Izbicki’s traditional practice and professional integrity.
  • The financial realities and risks of transitioning and why it’s essential you be emotionally ready.
  • Why the existing health care system violates fundamental laws of economic and hurts family physicians.
  • How to explain paying for primary care to you existing patients.
  • How to negotiate advantageous cash pricing for your patients at local providers.
  • How to use Facebook to bring in 25 new patients per week.
  • The American Express analogy that helps small business owners understand direct pay medicine.
  • The 3 things all patients want in their physician.


Listening Options:

  • Eric Potter

    I enjoyed the podcast while running today. I plan on listening to it again so I can write down some points for my own DPC practice Sanctuary Medical Care and Consulting.
    The story about American Express and DPC was great!
    Eric Potter MD
    Sanctuary Medical Care and Consulting
    Wholistic healthcare for the glory of God (Col. 3:23)

    • Hey Dr. Eric,

      Glad you enjoyed the show. I’ve found with the doctors I’ve worked with that relating DPC to other more well known industries like credit cards or car insurance really helps people to understand it.

      Everyone is just so stuck in the insurance mindset that it’s really hard to get them out of that if you stay in healthcare.

      If you take it into another domain then bring it back, they really start to relate better.