28: How to Bring Employers into Your DPC Practice with Dr. Ken Rictor

In today’s episode, Taylor talks with Dr. Ken Rictor of Scotland Family Medicine about how he has successfully found, approached and added 2 employers to his Direct Primary Care practice. Because employers can offer a big influx of patients at once, Direct care and concierge doctors across the country have been working on how to successfully approach employers

Dr. Rictor converted his practice 1 year ago in January 2014 and has since brought almost 15% of his prior patient panel into his new practice as well as 2 employers. He’s in talks with six additional employers and walks through exactly how he did it.

Listen to This Show and Learn:

  • What the optimal employer profile is for a DPC practice.
  • How to get a list of employers in your area to approach.
  • The exact pitch and process he uses to approach and bring in employers.
  • Why DPC is becoming a safer and safer option for primary care doctors.

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The Email Ken Sent to Interested Employers

Join Us July 17 at 5:30 PM!

Dear Fellow Chamber Member:

I wanted to remind you about the upcoming opportunity on this Thursday, 7/17 at 5:30 at The Orchards Restaurant to discuss the current state of health care and the fundamental changes we are all facing as business owners.

Let’s face it – being in business today is tough, and one of the biggest complicating factors is health care. Current medical insurance requirements are complex, obscure and expensive. As employers we end up paying for coverage that isn’t needed or used by the employee- essentially over-insuring people. On the other hand, our employees are often denied access to the medical care they actually need, and feel that they have no control over what coverage they do have.

The real issues are simply this: employer cost and employee choice.

What if your business could contain costs and allow your employees to choose a personalized healthcare plan that meets their particular needs, with increased access and decreased cost? A system where the business supplies a fixed cost for healthcare to the employees and the employee chooses the plan that fits their individual needs and budget?

Imagine having access to your doctor 24/7, being treated from your home, or while you are on vacation – having your medical concerns promptly addressed by your doctor using your smartphone or laptop?

Imagine healthcare with no red tape, no complicated codes, no pre-authorizations or denials. A simple system where more than 90% of your needs are cared for with an affordable monthly membership fee. No hassle, no wait for appointments, unlimited access 24/7.

Scotland Family Medicine Direct Primary Care is hosting an educational opportunity with Craig Scurato from Simplifi Benefits, LLC addressing these very issues.

Please join us at
The Orchards Restaurant on
Thursday July 17, 2014 at 5:30 PM

In the conference room to learn more about this paradigm shift for employee benefits and healthcare. Come hear how you can control your insurance costs while giving your employees control over their own healthcare choices.

Please RSVP by Thursday 7/17 to Kathy Jacobson at jacobson.kathy@comcast.net or 717-267-3606 ext. 20.

We hope to see you there!

  • Great content! We need more of this out there to educate patients and doctors.